Business, Society, Work

Silent Running

English: Polish transistor radio Eltra Izabell...

English: Polish transistor radio Eltra Izabella Polski: Radio Izabella produkcji Eltry (Photo credit: Wikipedia)

Once upon a time there was a happy, cheery workshop where everyone worked happily accompanied by the sound of their local radio station.  They hummed along to the songs, occasionally danced, laughed at jokes, discussed the news, listened to the cricket.  Then the man from PRS for Music came along and told the boss that he’d have to pay a fee because so many people listening to one radio counted as a public performance, especially as people outside might conceivably be able to hear it too and therefore the artists should be recompensed for this concert that they weren’t being paid to perform.  So the boss told the workers to take the radio home because he wasn’t prepared to pay for them to listen to music.  And from then on the workshop was quiet and sullen, less chatting, less laughing and the workers felt less happy and less motivated to work.  The artists still received their royalties from the radio station but the workers lost something important.  Still they worked accompanied by only the sound of machines, telephones, keyboard clatter or dripping taps, quiet drudgery occasionally punctuated by a bit of chatter.

This is the sorry tale repeated across the country.  I’m a content creator, not just on this blog but my photos and other works, and as such I appreciate the importance of copyright protection, but the issue of Music Licences is ridiculous.  Having a radio at work isn’t depriving artists of anything, it’s not like in the absence of a radio the workers would all go out and buy MP3 players and load them with every song ever recorded and likely to be played on local radio.

The actual rules class workplaces as “public places” as far as their interpretation of the Copyright, Designs and Patents Acts 1988 goes – in their words (this extract being “fair use”, by the way)   “In UK copyright law, a person wishing to play copyright music in public will generally require the consent (or licence) of the copyright owner before doing so. ‘In public’ means, broadly speaking, to an audience outside of his/her domestic or home circle. If the person does not obtain the required licence they may risk infringing copyright.”  The words “broadly speaking” are important, I feel their reach is too broad.

The rules exempt the communal areas of blocks of flats for example which could easily encompass a recreation area which could seat thirty or forty people listening to the same radio broadcast, or an album, wouldn’t that constitute more of a public performance than ten mechanics in a garage?  Similarly listening to music in a car is exempted but if you open the window wouldn’t anyone outside constitute an audience – “[An Artist’s] audience includes anyone listening to their music outside the domestic circle or home life.”  Will PRS for Music soon have roadside patrols?

At the end of the day the radio station will still pay to broadcast the music, they pay the same whether those ten mechanics are listening at work, whether the customers can hear it or whether all of them were listening individually at home.  PRS for Music may say that people are listening to music for free and not buying it, the same argument as piracy, but it’s not free, the broadcast has been paid for already and there is even the possibility that having heard a song at work that they might not hear otherwise because they don’t listen to the radio at home someone might go out and buy the album themselves.  Admittedly if someone buys an album and plays it at work then that’s more in line with PRS for Music’s description of a public performance but a radio isn’t in my opinion.

Background music and chat has been shown to improve mood, improve staff interactions, it can inspire creativity and boost productivity, it makes people feel good.  But like so much these days the cost of feeling good in this case is financial.

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Business, Fashion, Society

The Colour of Fashion

Blue ice

Blue ice (Photo credit: @Doug88888)

When is pastel blue not pastel blue?

When its the colour of a pair of skinny jeans that you’re trying to sell to men and you don’t want them to sound “feminine”.  The colour when applied to mens jeans is “Ice Blue” or “Ice Green”.

Ice.  Green.  Since when has ice been green?  Yellow snow maybe.

But yes, ice is cool.  Literally.  Ice, Ice , Baby, c’mon.  Yes, showing my age there.  Anyway, I am reliably informed by the link suggestions on the side of my WordPress screen that such coloured jeans are the new trend, it’s true, see the links below.   And the colours are not pastel, they’re ice.

This is the odd thing about clothing manufacturers, who do they ask when they’re conducting market research, it certainly isn’t me.  Take outdoor clothing, when it comes to mens’ garments the colour choice is boring to say the least – bright red, bright blue, green, navy blue and black typically.  You see the occasional bright green jacket and sometimes orange ones that just look like safety jackets or yellow ones that make you look like the Jolly Fisherman.  You see a purple one, a turquoise or teal one, a tasteful green or a red other than signal red and it turns out to be a womans’ jacket.  The only exceptions tend to be very expensive which is perhaps the crux of the matter and returns us to the fashion jeans – the only companies willing to take the risk on something different and individual in mens clothes are the ones with the highest price tags and exclusivity as a feature.

Update:  since writing this I have found a lovely almost teal blue winter jacket from Trespass at Winfields at Garforth near Leeds which was a bargain, sometimes you just have to be patient and travel to find what you want.

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Psychology, Society, Tech

Stealth Advertising

English: QWERTY keyboard, on 2007 Sony Vaio la...

English: QWERTY keyboard, on 2007 Sony Vaio laptop computer. Français : Le clavier QWERTY d’un ordinateur portable Sony Vaio de 2007. (Photo credit: Wikipedia)

In magazines you see “features” which are in fact adverts, you can tell what they are because they will say “advertisement feature” somewhere, yet on the internet some advertisers seem to be able to get away with insidious tactics.

Download pages are often a minefield of big colourful buttons marked “download” only one of which will be the actual thing you want to download, the others being adverts for security scanners, toolbars and other such extraneous stuff that end up clogging up the computer at best and costing the unsuspecting user cash at worst.  I have noticed that these stealth ads have leaked out onto other parts of the web, I saw one that was designed to look exactly like the placeholder box you see when a browser plug-in has crashed, complete with worrying words like “your computer needs an upgrade”.  Being an old hand at this computing malarkey I recognised it for what it was and ignored it but someone less knowledgable might click on it and download the scanning tool or whatever it was, again often paying for it too – even if it was simply by it being ad-supported, thinking that it was essential.

This is the same tactic used by virus writers, using authentic looking error messages to panic un-knowledgable users into a download.  This rarely works in the real world, if you saw in a magazine a box that said “your heating has failed, you need to upgrade it now or your house will explode” you’d know instantly it was absolute bull, the tactics in that world are to plant seeds of doubt “has your boiler been serviced recently?  Could it be a potential killer?  Bwah ha ha ha ha.”  But the immediacy of computers and the internet, combined with the still mysterious nature of how they work to some people makes getting the sale that much simpler.

The message is clear; be careful what you click on.  Unless ad-funded toolbars are your thing, of course.

Disclaimer – I know not what adverts appear below this post as I have no control over them but it would be supremely ironic if there’s a box down there, right now urging you to click it to fix errors with your pc…

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Blog on The Landscape, Politics, Psychology, Society, Tech

Waste to Watts

Teesside Waste to Energy Power Station at Have...

Teesside Waste to Energy Power Station at Haverton Hill near Billingham. (Photo credit: Wikipedia)

In the UK there have been regular plans to build waste incinerators which have always failed because locals near where they were planned always made the same arguments “what if they burn something hazardous”  “the smell will be unbearable” and so on.  Often it seems to be just a case of “not in my back yard” a phrase that afflicts so many development plans in our country.  Though in the past many incinerators in this country haven’t had the best record for cleanliness.

Such plants were generally only for waste disposal but in northern mainland Europe they think differently about their waste.

As Gizmodo reports Norway’s capital, Oslo, has a waste problem – they don’t have enough.  Half of the city’s population is powered and warmed by rubbish.  In the area there are 400 waste-to-energy plants converting household waste, industrial scrap and even medical waste into power.  Northern Europe produces about 150 millions tonnes of burnable waste to feed plants that were built to take 700 million tonnes and now they’re looking to import waste from other countries – the UK for example exports about 1,000 tonnes annually.

The plants operate in a similar way to fossil fuel power stations: burning fuel to heat water into steam to drive turbines and they’re between 14 to 28 percent electrically efficient but they also use the waste gasses to heat water and then condense the fumes to produce biogas used in metro busses.  What remains is ash and some remaining gas, contaminants and toxins tend to be destroyed in the process.

The system clearly works yet were still cramming more and more waste into landfills.  Our local councils’ recycling schemes help with reducing the level of dumped waste but actually using the waste as a resource instead of something to be buried, out of sight, out of mind until the area is eventually redeveloped into a combined recreation area/ticking time bomb of methane-fuelled fury would be even better.  There are waste-to-energy plants in this country, such as the one pictured above, but really we need to get behind this concept on a wider scale.

But again we come up against the nimbys who want power plants to be out of sight, out of mind too, preferably large, fossil fuelled, pollution spewing and far, far away, in someone else’s back yard.  The thing is that many smaller plants, although costly in setup, could eventually reap benefits for us all – cheaper electricity, cheaper heating and less trash heaps.

We’re demanding more and more power but we’re not willing to pay the price financially or in terms of our urban landscape.  Designers can make even the most industrial of buildings look attractive so the argument against the plants comes back to the idea that “they’re burning dirty waste near my home” – but as the Oslo example shows that argument is becoming, well, rubbish.

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Psychology, Society, Work

Unrealistic Expectations

Clock watcher

Clock watcher (Photo credit: Craig A Rodway)

It was once accepted that the average working day was nine-to-five, now it’s about eight-to-five, five-thirty at most.  Most people accept that everyone works generally those same hours but there seems to be an increasing expectation, perhaps perpetuated by supermarkets that are open either twenty-four hours or until late, that companies should work round the customers’ work hours.

You might expect a company to provide an emergency service, plumbing or electrics for example, but I’ve heard of people who were waiting for a visit for something non-urgent actually saying “well it’s ok, he can still come out at six or seven o’clock” – oh, can he?  Like the person carrying out the visit doesn’t have a home life to go to when his actual working day finishes.  The same goes for people who work during the day who often won’t actually ask “do you do evenings?” but just say “you’ll have to come out after six o’clock because I work.”  This just takes the old idea of “the customer is always right” to new levels as people behave increasingly selfishly, with little consideration to other people’s lives.

If I need to have some work done then I arrange to have a day off, so the work can be done in normal hours, unless it’s really an emergency.  If it’s non-urgent and I have no holidays left then it can wait.

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Meta, Society

Perspective

Map of countries by total population.

Map of countries by total population. (Photo credit: Wikipedia)

The world’s population is currently 6,973,738,433

My blog has 58 followers

It is being followed by 8.317×10^-7%  or  0.0000008317% of the population.

Technology is making ours a small world in terms of communication and commerce but clearly it’s still a big world.

Figures from Google/World Bank data and WordPress. Calculations by Wolfram Alpha (because I was never good at percentages at school).

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Business, Marketing, Psychology, Society, Tech

Material Love

English: Apple iPhone (left) vs HTC Hero (righ...

English: Apple iPhone (left) vs HTC Hero (right). Adapted from original source, to scramble screenshot of non-free software. (Photo credit: Wikipedia)

My phone’s outer shell is made from plastic and a piece of thin glass.  My car’s made of metal.  If the car was made of carbon fibre it would be seen as premium and special, yet the new Samsung Galaxy S4 has been criticised for being made of plastic, because it’s not metal like the iPhone 5.

It’s not the first time the tech industry has had a metal fetish, in the seventies and eighties everything “premium” had to have a brushed aluminium fascia, then we went through the period where clear coloured plastic was fashionable, a fad caused in a large part by Apple again with the original iMac and its guts-and-all on show design approach.  Sleek black plastic in exotic moulded shapes was the future.  For a while.

Today it doesn’t matter how good quality the plastic, or more accurately in expensive phones, polycarbonate is the legions of gadget blog and mag writers and commenters will whinge that it feels cheap compared to the metal iPhone or new HTC One purely because it isn’t metal.  The idea that metal is premium comes from the sense that it’s more resilient, like high-end granite kitchen worktops, and that it takes more effort, more craftsmanship to make, hewn from blocks of aluminium by bespectacled artisans.  A CNC milling machine in reality is a little less romantic and premium.

The strange thing is that the metal phones are more prone to the screen cracking, easier to scratch and more likely to be permanently dented when dropped.  But despite this and despite the fact that the plastics in even my sub-£100 phone feel solid and quality as far as I’m concerned metal is the thing to have.  But it’s all image, until the iPhone gained a metal body no-one cared about it, there were plastic phones that felt sturdy and plastic phones that felt like they were made out of microwave meal cartons and the iPhone 3G was one of the former (for better signal strength).  In fact many old phones had metal backplates that many people probably didn’t even think about.  It’s also marketing, use a different material for the case, tell people its revolutionary and so much cooler and better and people will snap it up.

The next big thing?  I’ve heard it’s going to be ceramic phones*, you know shiny, glossy, tough enamelled ceramics.  It’ll be the thing to have.   “Aluminium?  The same stuff they make Coke cans out of?  So cheap feeling, so cold, look at my new phone, it’s ceramic.”

(* – I may have imagined this.)

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Society, Tech

The Speed of Social Networks

Old News - canon rebel t2i

Old News – canon rebel t2i (Photo credit: @Doug88888)

Once upon a time news travelled at the speed of the fastest runner, as the story of the battle of Marathon demonstrated, with the information being eventually wheezed out to a gathered crowd.  Later news from abroad depended on the speed of a ship and the reliability of the wind.  Eventually many people received news by newspapers or weekly newsreels.  Even with the advent of Wire Services one thing still delayed the news – the need to get reporters and photographers to where the witnesses are.

Now though this has all changed.  News services monitor Twitter and anyone with a modern smartphone and decent data connection can be an on-the-spot reporter.  The recent Russian meteorite was not only one of the most well recorded in history, with the wealth of dashcam footage available rapidly on YouTube and the like but it was also very quickly reported on via the internet.  The BBC’s Horizon programme described the possible chain of events surrounding the future collapse of La Cumbre Vieja on La Palma, an event that could cause an Atlantic-wide mega-tsunami.  One aspect was the way the news of the event would be transmitted – within moments of the collapse beginning there would inevitably be a torrent of Tweets and photos on Twitter and Facebook.

The near instantaneous sharing of news worldwide is an unexpected side effect of services that are regarded generally as just a way to let your friends know, instantaneously, what you had for breakfast.  In the future governments as well as the news agencies will be watching out for keywords in public tweets and Facebook posts to gain early notifications that something serious is happening, from natural disasters to man-made tragedies.  This early warning can enable emergency plans to be activated sooner, and more lives be saved.

News has changed forever, from the speed of sail to the speed of light.

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Business, Marketing, Society, Tech

Smart Uses for Dumbphones

Nokia 8250

Nokia 8250 (Photo credit: xcode)

Smartphones are everywhere now it seems, especially as they become increasingly intuitive to use, more powerful and as such multi-functional.  However what are now referred to as dumbphones still have uses.  People who just want something for making and receiving phone calls or texts appreciate them, one iPhone user turned his into a dumbphone by removing all the apps except the SMS and dialer and found the experience refreshing – I wonder if he’d have found it as easy to sell the shiny, touchy-feely one and buy a £20 Nokia.

In much of the world though dumbphones are the most used phones, often for reasons of cost – both the hardware and the costs of data which make smartphones unviable.  As an article in Wired said amongst our world population of seven billion there are six billion mobile-phone subscriptions, in Columbia, Egypt and Indonesia the mobile penetration is over 90 percent and it’s more than 100 percent in Brazil, Vietnam and Russia.  The same article is about how marketers are using the ubiquity of basic mobiles to reach new markets.  The cost of mobile minutes in emerging markets are high and as such are a precious commodity, or currency.  The article author, Nathan Eagle’s company Jana provides services whereby mobile users can be rewarded with airtime for trying new products, filling in surveys and looking at adverts.  74 percent of users in Brazil would be happy to receive adverts in return for airtime.  Multinationals are catching on, P&G have launched a campaign and Jana helped Danone doubled sales of yogurt via a similar campaign.  This kind of targeted marketing that we’re used to with our smartphones is now reaching more emerging markets and according to Nathan Eagle using advertising budgets to give emerging markets consumers these airtime bonuses would give them more disposable income.

Also, in Wired’s April 13 edition is a piece about an Indian startup called Innoz and its service SMSGyan which is a search engine without the internet – again perfect for basic mobiles.  Founded by Deepak Ravindran, Mohammed Hisamuddin, Ashwin Nath and Abhinav Sree who dropped out of the Lal Bahadur Shastri College of Engineering in Kerala to persue the project to give more people access to information, and answers.  “Gyan” means “knowledge” in Hindi and the service has partnered with Wikipedia, Bing, Wolfram Alpha and others to enable the system to answer questions sent to their servers by text message.  Costing the equivalent of 1p per query it returns an answer as a text message.  The networks gain revenue, the service’s 120 million active users gain information.  The next step is expansion of the service beyond India, as the ability to gain access to info when you have no data service can be vital just about anywhere.

As Wired’s Jana article pointed out this is the second time basic mobiles have created a communications revolution in emerging markets.  The dumbphone’s not that dumb after all.

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Business, Food, Society

Just Browsing?

English: Four retailers, Newport Road, Cardiff...

English: Four retailers, Newport Road, Cardiff Located on the west side of Newport Road, close to the Colchester Avenue junction are Topps Tiles (their banner states “Britain’s biggest tile and wood flooring specialist” Halfords Currys PC World. (Photo credit: Wikipedia)

I like looking round a real-world shop and if I can get something I want from somewhere that I can look at it first then I’ll often be happy to pay a few quid more for it – as well as being able to get that instant gratification feeling of having a new shiny thing straight away.  Sometimes you find something you didn’t know you wanted.  Some things we can buy based on a picture and a specification, somethings are more subjective, they need to be inspected closely, handled to see if they will fit into our life, or indeed hand – as in the case of my recent mobile phone.

The trouble is that so often that thing you see in front of you is cheaper online, and maybe it is worth waiting a few days to save money, so you go home and order it instead – I’ve heard of people using apps on their smartphones to order things while they’re still in the shop even.  I admit I did this when I bought my current phone but only because I had built up a small cash-back to use if I bought it online direct from the network.

Understandably high street retailers are not happy about this and it has even been cited as contributing to the failure of some big-name stores recently – added costs of bricks-and-mortar stores being named specifically as the reason they can’t match online prices.  Yes people need to save money these days but if we abandon local shops altogether our town centres are going to be awfully quiet.

To fight back some retailers let you buy online for collection in store, getting a web-exclusive price into the bargain, Currys PC World for example, which will tempt some away from Amazon et al with the carrot of convenience while some remaining retailers are either trying to match online prices to gain volume sales instead or emphasising the added-value of personal service, which is certainly a benefit to specialist retailers like camera stores where knowledgable staff are invaluable.  Choice, availability, service and a reasonable price are what high-street stores need to emphasise.

One specialist food store in Australia though has taken the same route as supermarkets have done with parking, to discourage people who visit but not buy anything (and then go online) they charge $5 entry which is refunded when you buy something.  Which is quite a carrot, appropriately enough.

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