Once upon a time if you wanted to complain about a tv show, or make a suggestion, enter a competition, or send in a drawing you’d done to Blue Peter, you’d send it “on the back of a postcard” or in a “stamped, addressed envelope” to the Beeb or whomever and after a couple of weeks you’d see or hear it on the telly.
Taking off my nostalgia hat and rose-tinted specs I return to today and find that as with so much media feedback or interaction is now lightning fast. Any live show on tv or radio will have email, text and a Twitter feed in front of the presenter so they can receive on the fly praise or abuse dependant on the subject and opinion of the viewer. Sports reporters carry tablets to field questions and comments.
The internet as a communication medium is making media more interactive than ever and allows faster access to those in front of the cameras – particularly useful when it is, for example, politicians being grilled in real-time; no more need to queue up for a place on a Question Time audience.
Of course it’s just as well that not every tweet appears on-screen, or on the speaker – as the Rev Richard Coles said on QI of his twitter feed for Saturday Live on Radio 4 he often received some less than complimentary comments, which I imagine could get distracting and even depressing while trying to present a programme.
The other aspect of course is public voting, though not a new idea (it was phone voting in the old days of course) it seems that everything has to have some public choice built-in rather than the decision as to who’s the best cook, candidate or singer being left to experts. One of the latest examples is that Formula E motor sport features the potentially race-changing Fan Boost, powered by online votes, by popularity, hmm. The problem is when the choice is made with the heart rather than an expert head. But at the end of the day it’s all just entertainment.
As we move towards increasingly connected, two-way tv, I can imagine that these features will become integrated into the remotes, new buttons to like or dislike and as for voting people off shows like Strictly Come Dancing, I’m a Celebrity or Big Brother then the Red Button could have a use metaphorically more like it’s Cold War namesake…