When is pastel blue not pastel blue?
When its the colour of a pair of skinny jeans that you’re trying to sell to men and you don’t want them to sound “feminine”. The colour when applied to mens jeans is “Ice Blue” or “Ice Green”.
Ice. Green. Since when has ice been green? Yellow snow maybe.
But yes, ice is cool. Literally. Ice, Ice , Baby, c’mon. Yes, showing my age there. Anyway, I am reliably informed by the link suggestions on the side of my WordPress screen that such coloured jeans are the new trend, it’s true, see the links below. And the colours are not pastel, they’re ice.
This is the odd thing about clothing manufacturers, who do they ask when they’re conducting market research, it certainly isn’t me. Take outdoor clothing, when it comes to mens’ garments the colour choice is boring to say the least – bright red, bright blue, green, navy blue and black typically. You see the occasional bright green jacket and sometimes orange ones that just look like safety jackets or yellow ones that make you look like the Jolly Fisherman. You see a purple one, a turquoise or teal one, a tasteful green or a red other than signal red and it turns out to be a womans’ jacket. The only exceptions tend to be very expensive which is perhaps the crux of the matter and returns us to the fashion jeans – the only companies willing to take the risk on something different and individual in mens clothes are the ones with the highest price tags and exclusivity as a feature.
Update: since writing this I have found a lovely almost teal blue winter jacket from Trespass at Winfields at Garforth near Leeds which was a bargain, sometimes you just have to be patient and travel to find what you want.
- A Man’s Guide to Wearing Colour (jacamoblog.co.uk)
- We never thought we’d wear: Coloured jeans (jacamoblog.co.uk)