Business, Marketing, Society

A Tale of Two Ciders

Cider

Image by StockSnap from Pixabay

It’s a Friday night in summer, half-past-eight and I’m listening to Jazz, watching the sunset and drinking a glass of Cider. It is one of my great pleasures.

Cider used to be simple, it was an alcoholic drink made from Apples, but as with so many things now it has to have more variety to appeal to wider markets so now there are Raspberry Cider, Strawberry Cider and so on. They’re not Cider. In a shop once the man stood near me said into his phone “They’ve got a Pear Cider kit mush, just wondered if you want one,” “it’s not Cider, it’s Perry” I muttered under my breath. There used to be Sweet Cider and Dry Cider, and the likes of Scrumpy, but you still got progressively pissed, or merry at least, just at a different rate. And it all tasted of Apple.  Apparently even in France Cider has to be made entirely of Apples.

Our American friends have muddied the scrumpy even more with Apple Cider and Hard Cider – the first being pure Apple Juice (it isn’t Cider, yet) and the latter is, let me think, CIDER.

As a result of the different flavours my favourite brand of English Cider now has Apple Cider on the label, though it might surprise any Americans who were expecting a soft drink.

To take this to its ultimate conclusion will the famous novel featuring the drink in the title, in future, be renamed “Hard Cider with Rosie”?

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Business, Marketing, Tech

Cheeky Marketing

apples

apples (Photo credit: msr)

My parents will tell you that when I was little, as in younger not shorter, I watched the adverts on TV more than the programmes.  back then there were many amusing and memorable ads, these days though too many try to be clever or ironic but fail to be funny – notable exceptions being the current Fosters “Good Call” campaign and Three’s Dancing Pony.  Some of the pseudo-science can be hilarious if you’re of a scientific persuasion but that’s for another post on another day.

One recent advert immediately caught my eye and made me laugh, then had me wondering whether they’d get away with it.  No, I thought, their lawyers must have checked it.  It’ll be fine.  The ad in question is, of course, the Somersby Cider parody of the excitement that surrounds the product launches of a certain fruitily named purveyor of shiny gadgetry.  I was impressed with the creativity and just how many gadget puns they managed “single core, dual core” and the “less apps, more apples” tagline.  The fact that it’s cider just added to the enjoyment of it.

But it’s not just Carlsberg who have been a tad cheeky recently, in the days preceding Samsung’s Galaxy S4 launch LG placed an ad for their Nexus 4 on their Times Square billboard above Samsung’s “be ready 4 the next Galaxy”  which read “ready 4 you now”.  Cunning.

Then on the launch day while journalists were waiting to enter the venue and feeling rather chilly in the midst of the New York winter HTC thoughtfully laid on complimentary hot chocolate.  So yet more tasty marketing.

It’s good to see that in our times of vicious patent lawsuits and arguments over who invented rectangles with rounded corners companies can indulge in some light-hearted competition.

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