My parents will tell you that when I was little, as in younger not shorter, I watched the adverts on TV more than the programmes. back then there were many amusing and memorable ads, these days though too many try to be clever or ironic but fail to be funny – notable exceptions being the current Fosters “Good Call” campaign and Three’s Dancing Pony. Some of the pseudo-science can be hilarious if you’re of a scientific persuasion but that’s for another post on another day.
One recent advert immediately caught my eye and made me laugh, then had me wondering whether they’d get away with it. No, I thought, their lawyers must have checked it. It’ll be fine. The ad in question is, of course, the Somersby Cider parody of the excitement that surrounds the product launches of a certain fruitily named purveyor of shiny gadgetry. I was impressed with the creativity and just how many gadget puns they managed “single core, dual core” and the “less apps, more apples” tagline. The fact that it’s cider just added to the enjoyment of it.
But it’s not just Carlsberg who have been a tad cheeky recently, in the days preceding Samsung’s Galaxy S4 launch LG placed an ad for their Nexus 4 on their Times Square billboard above Samsung’s “be ready 4 the next Galaxy” which read “ready 4 you now”. Cunning.
Then on the launch day while journalists were waiting to enter the venue and feeling rather chilly in the midst of the New York winter HTC thoughtfully laid on complimentary hot chocolate. So yet more tasty marketing.
It’s good to see that in our times of vicious patent lawsuits and arguments over who invented rectangles with rounded corners companies can indulge in some light-hearted competition.