Business, Marketing, Society

It’s The Thought That Counts

Easter eggs // Ostereier

Easter eggs // Ostereier (Photo credit: Wikipedia)

When I was younger Valentines Day involved giving an anonymous card to someone you kinda liked.  Easter involved a gift of chocolate eggs.  At the end of the school term your teachers said “right that’s it, piss off, see you all in September” and everyone gave a sigh of relief and went for a smoke – often both the teachers and pupils.

Now though before Christmas is fully over we get adverts flogging “that perfect Valentines gift for someone special” and it’s not just expensive jewelery but DVDs, Tablet computers and phones.  Now I’m not unromantic but I don’t confine my displays of affection to blingy jewelry in February.

Next there’s Mothers’ Day and Fathers’ Day which has also moved beyond flowers or chocolate, handmade gifts and cards to similar flogging of expensive electronics, and the card aisle also now includes cards for husbands to send to their wives and vice-versa on these days and even Mother’s Day cards for Aunties.  The inevitable next step is the largely informal Grandparents’ Day, not that I have a clue when that is as I haven’t seen the adverts for it yet.

Today I’ve seen an advert for a remote control BMW toy headed with “struggling to find that perfect Easter gift”.  What, we now have to buy actual toys and expensive electronics for Easter too?

Finally, just when you think the gifting season is over the kids are breaking up from school and are encouraged by marketers to take a parting gift for their teacher(s), to remind them of all the little darlings they’ll be missing dearly over the six weeks holiday.  This year has even seen an advert of choice items teachers can buy for the pupils.

Now I love giving gifts to people, I’m able to, but these additional gift-giving times apply increasing pressure on people to give increasingly expensive presents or risk appearing to not care, or being left out.  With all these days seen as just another marketing opportunity its easy to believe that today the thought no longer counts.  I like to think though that that’s not true.

By the way, remember there’s still five shopping days ’til Easter.

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Food, Random, Science

Drinking Is Not The Answer…

A glass of red wine. Photo taken in Montreal C...

A glass of red wine. Photo taken in Montreal Canada (Photo credit: Wikipedia)

When the question is “what will get rid of my cold?”  This post relates to my personal viral episode.

Gizmodo recently scientifically challenged the theories that alcohol can cure a cold.  Firstly they explained that to have enough alcohol in your bloodstream to kill the virus (60%-80% ethyl alcohol) you’d kill yourself first, as usually a concentration of 0.2% will render most of us insensible.

Then they showed that the alcohol doesn’t disinfect your throat, or soothe it but in fact simply numbs your pain response and can actually further dry out the tissues of the throat, making things worse.  Concluding with an “amusing anecdote” about a submariner gargling with 99% alcohol.

Lastly they reported on a study by Carnegie Mellon University in 1993 on the relationship between smoking, drinking and the common cold.  Those who smoked got sick more often, smoking and drinking brought average results whereas drinkers got sick less – with those who drank 14 glasses of wine per week, especially red wine, being 60% less susceptible to colds.  This is probably down to the antioxidants in wine and dark beers like Guiness – which is good news for me, I enjoy a good dark beer.

Roll on Friday!

[Gizmodo UK]

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Society, Tech

Maliciously Viral

Computer Virus

Computer Virus (Photo credit: talksrealfast)

This past week has seen me battling viruses, both in my head and chest in the form of another cold and on a computer at work.  Both had appeared out of nowhere and caused me much annoyance.

The subject of this post is the computer based one.  I’ll just state here and now that I have no love for malicious-virus writers, and I don’t even buy into the argument that they “test companies security” – if that were true then they would write harmless programs that simply phone home with details of where and how they got in.  Some do that admittedly, they are the ones referred to as White Hat virus writers, the ones I’m seething about at the moment are the ones who write the viruses that do indiscriminate damage to computers like the ones at the company I work for, that send out thousands upon thousands of spam emails in our name.  The keyloggers stealing passwords and credit card numbers.

The mechanisms for the virus getting in are ever more sneaky, an inexperienced user might click on an email that they think is genuine, I’ve even seen emails faked to appear like messages from the email server itself regarding undeliverable mail, but many people are wise to this and recognise when emails purporting to be about invoices or so on are from addresses they don’t recognise so now the virus writers are infecting unsuspecting websites, inserting code that just runs the virus without any intervention.  The only way round this is to disable JavaScript, Flash, Silverlight and anything else that gives the web its rich interactivity and shine.  Even then they’ll still find a way to run code.  You’re not even safe on an oil rig.

A common method is that the hijacked website will display a message saying that the computer has a virus, the popup looks like Windows Defender or Security Centre and when the user clicks the button to clean the computer they download a virus instead.  If in doubt about a popup on a website, close the browser without clicking anything else.  Viruses have been known to be loaded by rogue apps and spam messages on social networks, free games and utilities, you need to be so vigilant about what you click on today, carefully considering where it’s come from and whether it’s too good to be true.  Rogue emails are not all about Nigerian Millionaires anymore.

I don’t know how the spamming virus got onto one of our PCs but it seems that once it had done it invited many, many friends round to party too.  As this machine has no current incoming email account being used on it, only the account details of one that used to be used, I can only assume it was a hijacked website that did us in.  I’ll never know.  I do know it took a couple of days for four separate anti-malware tools to find and remove what was on there (it’s an old machine and the scans took seven to eight hours each) and even now I still don’t trust that it’s clean though it appears that we’re not sending out any unusual traffic now.

The takeaway lesson is to always have anti-virus and anti-malware software installed and running, and regularly run a couple of extra tools in case.  The ones I’ve been using are Microsoft Security Essentials, Malwarebytes, Superantispyware and other tools recommended by our website and email hosting company who also look after our server.  Further more always install updates to the operating system and anti-virus software.

Someone said to me last week that someone must be able to do something about the problem, that the ISPs should be held responsible for “letting them (the virus authors) get away with it, for not blocking the viruses” but it’s not that simple, neither is it simple to find those responsible for creating them in the first place though much of the tech industry invests much time and effort in cooperation with governments to try to find them.

Microsoft and Symantec had a recent success in locating and shutting down the control centre of what is called a BotNet – thousands of virus-hijacked computers used to commit crimes, hack other computers or just send out spam, all without the owners noticing.  The internet is vast though and the trails that lead to the sources of viruses are long, vague and often hidden by proxies and by the sheer scale of dispersal of the virus if it’s been in the wild for some time.

As for why they do it, some do it to prove that they can, for some kind of prestige, to show how clever they are; some do it for money; some do it to prove a point, maybe to make a political statement.  In the end they simply cause havoc; ordinary people lose money, important messages, their life’s work, business deals.  Maybe some of them just don’t have any empathy for the people whose work they disrupt, seeing the virus in purely technical terms, not being aware of or caring about the consequences, basking in the glory that what they’ve created has prospered and been noticed.  Many simply say that it’ll teach the infected users a lesson, to take backups, to not click on emails from strangers.

Those who say that the virus writers provide an invaluable service, to test security are perhaps right and that would be important where governments want to protect their secrets from other governments but without viruses and spyware we wouldn’t need our security testing in homes and small businesses would we.

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Nature, Science, Transport

Small World, Big Planet

Antarctica - Gerlache strait

Antarctica – Gerlache strait (Photo credit: Rita Willaert)

This site’s tagline refers to the old saying that keeps getting reused that ships, then aircraft and now the internet are “shrinking the world” but although Humans have visited every continent there’s still vast areas of emptiness, much unexplored, and as for the oceans, well we’ve barely dipped a toe in the water and shivered at how cold it is so far.

To show this Gizmodo recently showcased some of the most remote research stations on the planet and even a couple of homes for those who really want to get away from it all.

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Business, Flight, Random, Transport

Par Avion

Marion Smykowski, Loading airmail, late 1930s,...

Marion Smykowski, Loading airmail, late 1930s, in Detroit. Marion’s father, Leo, can be seen at his store in a photo in the History of Detroit article.  (Photo credit: Wikipedia)

It sometimes astounds me how the likes of Amazon and marketplace sellers who trade via the sell-anything leviathan make money.  It is of course economies of scale, selling cheap but selling many still works but there are times when the numbers just seem impossible to add up.

Take for example a headphone adaptor I bought.  When I ordered it it said it would take up to five weeks to be delivered, the next day it said it had been dispatched but would take a fortnight to get to me.  Even my favorite couriers couldn’t take that long, where was it coming from, I laughed, China?  It was Singapore to be precise, by Air Mail.

The two week travel time still had be envisioning old DC3s full of mailbags but in reality it was no doubt transported along with thousands of other bits and pieces in a cargo 747.  Again it’s that sharing of the cost of the flight amongst all the other items that meant I still only paid £1.99 postage (it cost me nearly as much to post a package a hundred miles across Britain last month) but still it’s another example of our modern global commerce and I wonder how many tiny adaptors are flying around above our heads, enroute to exotic locations.

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Cars, Psychology, Science, Society

Watch The Road

Person using cell phone while driving.

Person using cell phone while driving. (Photo credit: Wikipedia)

When you’re sat in a comfy seat, warm and dry, listening to a great album, singing along, thinking about dinner, or perhaps chatting to your friend, spouse or chinese takeaway it’s easy to forget you’re in over a tonne of metal travelling at speed.

When you’re learning you’re always paying attention to the road, checking your mirrors and being aware of the dangers around you.  Someone might walk into the road, some idiot might pull out in front of you (no particular brand owners mentioned, but you know who they are).  When you’ve passed your test though you might not be quite so vigilant.

Modern cars have only made the problem worse.  Even though California recently allowed texting and emailing via voice only whilst driving research has again shown that distracted driving is still dangerous.  Talking to someone places far higher mental demands on drivers, reducing their concentration on the really important task – staying between the white lines and not hitting anything.  A few years ago David Strayer and colleagues from the University of Utah compared mobile phone users to drunks in a driving simulator.  The talkie drivers showed significant impairment and slower braking reaction, roughly similar to participants who registered a .08 percent blood-alcohol content.

In tests of texters handheld typers naturally took their eyes off the road for longer periods than normal but even those using a handsfree to dictate to the phone took their eyes off the road for long periods too.  When you’re trying to concentrate on what you want to say you’re brain will focus on that rather than the outside world so your eyes will wander.  A counter-argument that drivers talk to passengers all the time is counter-countered by the facts that the conversation is often about the traffic, other drivers and so on and also that many accidents are caused when the driver is having an absorbing discussion or blazing row with the passenger alongside them and/or the kids in the back.  It is why so many accidents involve a car full of friends, loud music, and often but not exclusively young, inexperienced drivers.

Car makers haven’t helped though.  I like a car where I can alter the temperature, open a window, change the track or the volume on the MP3 player or switch on the hazard lights by reaching out to a familiar location and flicking a switch.  While it still takes some attention away from the road at least you’re still watching the road, using muscle-memory to find the control, knowing by tactile feedback if it’s set right, and then a very quick glance can confirm this.  Many cars though have just about everything set by some kind of menu, operated by a joystick so you have to watch a screen in order to set the aircon and so on.  On a recent Ferrari tested on Top Gear you even had the choice of seeing either the speedometer or satnav display – that shouldn’t have been even considered.

Voice control has been around for a while but generally only for basics like phone dialing and satnav but some manufacturers are now starting to consider advanced controls, for example the eye-tracking and Kinect-like gesture controls as seen in Hyundai’s recent HCD14 Genesis concept.

Driverless cars promise much but still have a long way to go and the technology that has made its way into cars so far such as automatic braking could easily encourage drivers to pay less attention to the road, lulled into a false sense of security that the car will save them from an accident.

I know personally that you can easily even be distracted while driving by feeling anxious or upset about something – the realisation that you’ve driven a mile down a road but can’t remember doing it is a sign of this distraction and is disturbing – but we need to remember the importance of making sure that tonne of metal doesn’t hit anything and the less things that get in the way of that the better.

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Meta, Tech

The Time Traveller’s Camera

Sunday

Sunday (Photo credit: ex.libris)

This would no doubt be a more interesting title than article really but here goes.  With so many devices around me telling me that this is 2013, and that 2012 is constantly receding into the past how did I still manage to set the date wrong on my new, well-travelled compact camera?

I only discovered this when I needed the timestamp to say March 2nd 2013 to enter a photography challenge and I noticed that the pictures I’d taken were appearing amongst photos I took last year in the date-order view.  The camera had apparently taken pictures in March 2012, before it had been manufactured, while it was still a pile of chips in China.

Yet it was so easy to miss, I’m used to computers and phones auto-updating their date and time now.  But it shows how easy it is to fake the date and time a picture was taken.  The camera can certainly lie these days if not actually time-travel.

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Psychology, Science, Society, Tech

Things Fall Apart…

Warranty Void if Seal Broken

Warranty Void if Seal Broken (Photo credit: eirikso)

Or at least stop working, or didn’t work when you got them, or just won’t cooperate.  But for some reason many people refuse to accept this simple fact of life.

I’ve had three jobs where I’ve had to deal with people who could not accept that what they’d bought had rebelled against them, as they saw it.  If something broke down while in warranty no problem, we’d replace it, fine.  But if it was out of warranty it sometimes became, er, difficult.  You hear “I’ve only had the computer three years, it shouldn’t have stopped working”, “I’ve only had the motorhome three years, it shouldn’t have stopped working”, “I’ve only had the windows eleven years, the seal shouldn’t have stopped working.”  You get the gist.

Yes, some things are designed to last a long time, houses, gravestones, while other things wear out but these days more and more people just won’t accept that and think that it’s unreasonable, the level of annoyance often increases with the amount of money they have. Much of the time people who know nothing about the inner workings of the item will tell you “I know it shouldn’t fail this quickly.”

Many things have a limited lifespan, but much of the time the thing’s worn out because people don’t look after things like locks and engines.  It used to be accepted that some things needed cleaning, oiling or looking after so they’d last for years but, possibly because of our throw-away society combined with so many gadgets which are hermetically sealed up to stop people tampering people are either losing the skills to do it or just feel they shouldn’t have to, even when presented with a big sticker saying “care and maintenance instructions.”   Some people just never read the er, flipping manual.

Then there’s the next difficulty which is when people expect to get a shiny brand-new warranty with the item that’s been replaced under warranty without grasping the idea that doing that could lead to the item being replaced free-of-charge from now until eternity.  “But it’s a new part,” they cry “and you’re telling me it’ll only have a three-month warranty, that’s stupid, I want to talk to your manager!”   Sigh.

I don’t know if it’s the increasing influence of the so-called “blame culture” where accidents don’t just happen, things don’t just break there has to be a reason, has to be someone to blame, someone to carry the cost for you.  There’s probably a hint of the sunk-cost fallacy where you don’t want to let go of something old, or pay more to keep it going because of what you’ve already invested in it.  But really people have to accept that in a universe which tends towards a chaotic equilibrium things decay, wear out, get clogged up with search toolbars and eventually die.

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Society, Tech, Uncategorized

Social Media Awareness – T-H-I-N-K – The Acronym That Stood Out

talin401's avatarTalin Orfali Ghazarian

In recent months I have been writing a lot about this subject about social media, and it is one of the biggest hot topics of this day in age and mostly everything is revolved around social media, promotions, advertising, and so much more that we make social media. Nowadays there are clever ways to advertise and get viewership rolling, making photo acronym’s and there are so many quotes out there that makes people think and social media is one of the biggest ones and all to do with success, business and so much more. Now, what stood out to me the most was this great acronym that says, THINK.

Now, before you Tweet, Facebook, Pin It, Tumblr It, text it, send photos, or do anything with Social Media think of this:

T – is it true?H – is it helpful?
I – is it inspiring?
N – is…

View original post 588 more words

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Tech, Uncategorized

Too Clever?

English: A woman typing on a laptop Français :...

English: A woman typing on a laptop Français : Une femme travaillant sur un ordinateur (Photo credit: Wikipedia)

Some modern software annoys me because it tries to be too clever and as a result it ends up being slow, or a pain to use.  Take the software I use to quickly crop images or convert to mono – in order to get to the image I want to edit it insists on showing me the contents of the folder the image is in, and all the subfolders and the folders around it, all indexed, tagged, thumbnailed and so on.  If there’s a lot of images it can be a while before you can double-click the one you want, especially if it keeps moving around the screen as it arranges the other images it finds into date order like some overly nervous assistant who’s just dropped all your pictures on the floor.  The problem is that I haven’t found a way to change this behaviour yet.

Then there’s autocorrect in many programs which insists on changing two initial capitals into title-case, or inserts a capital where you’ve used lower case because it assumes you’re just a sloppy typist, which I might be, sometimes.  EXcept when I’m typing a POSTCODE.  (WordPress thankfully doesn’t have this yet.)  Oh, and the annoyance when you start typing a chapter and the first line contains the chapter number, after typing a few paragraphs you look up and find that they’ve all been turned into a numbered list.

I know this is all useful for beginners and it can all be turned off somehow but these things were all there in the past but they weren’t automatic, people read the manuals, we created lists on the fly as required, in the very old days we indented lists after typing them and proof-read what we’d we’d written.  Yes.

Often too software is locked down to prevent novice users changing settings that they’re not supposed to even know exists and for those of us who can and like to tinker with the settings that’s annoying too.  What we need is a little switch that says novice/experienced which switches on an old-fashioned, go find it yourself mode, put it behind a “here be dragons” warning like Firefox’s about:config page if necessary but at least give us something to turn off the pseudo-intelligence in one go.

In my own experience it’s more frustrating finding a way around the automatic stuff than finding out how to do these things as you go but as more software is designed for inexperienced users to use without needing to read instructions it can only get worse.

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