Society, Tech

I Want To Like This, I Really Do

Reading Linux Format

Reading Linux Format (Photo credit: redjar)

We are reading more online than ever, services like Flipboard can make you a personalised magazine on your tablet, online newspapers have appeared with mixed levels of success and of course there are many blogs out there, out here, wherever.

This has led to some unusual crossovers where people lose the distinction between digital and analogue when they go back to paper – we’ve seen videos of kids trying to swipe or pinch-zoom a picture in a magazine and recently someone told us how he’d tried to swipe the page of a paper book he was reading because he’d got so used to reading on his iPad.

Another thing I’ve found myself is when you’re reading something on a site that doesn’t support comments, you scroll down to see what people are saying about the article but there’s nothing, no login button, no comment box.  “But how can I say how I feel about this, I have an opinion, there’s not even a Like button”, you think before closing the tab and reading something else.   It’s worse when you feel the same way about a magazine article, or TV show – maybe it’s only a matter of time before the appearance of “press the blue button to like this programme”.

The ability to reply to, comment on and interact with the media that was once such a one-way channel giving you their opinion only is becoming ingrained and expected.  Writers online don’t have to wait for comments to appear in the limited forum of the letters page, the feedback is instantaneous and often not polite, depending on the subject, but it gives readers a sense of being part of a discussion, being engaged with the subject and the writers, instead of a being just a passive receiver and for the most part this is a good thing – as commenters add more information, weigh up arguments, correct details, correct grammar.  There are times that the comments are better than the articles.  Many news sites still don’t have comment sections on articles, many say it’s due to the problems of moderating them but with buttons to report misuse (as on Amazon’s forums) the good commenters can weed out the bad.

Of course the downside is that there are always those who just want an argument, we’ll never be free of trolls, but as part of an open and free internet these little havens of discussion should prosper.

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Business, Society, Transport, Uncategorized

Out of The Loop?

Call Centre

Call Centre (Photo credit: The Poss)

The term “Jobsworth” was coined long ago and people who are inflexible in their decision-making at work when they really could be are everywhere but today’s nationwide and worldwide companies are making it worse by making it institutionalised.  The problem with centralised customer services and computerised operations and logistics systems is that a person cannot make an on-the-spot decision to make things easier.

This is true of many things including transport, the prices of goods – where once staff have to jump through hoops to give a bit of a discount for a slightly damaged item for example, or loans where decisions are mostly made by computers based on credit scores.

There can’t be a grey area, decisions are yes, or often as the Little Britain sketch goes “computer says nooo”.  I have another parcel on a courier (Yodel) and they tried to deliver it while I was at work twice and then according to their website the only option then was to collect it from their depot, twenty miles away, that’s only open when I’m at work.  I rang them and the customer service person gave me the option to have it redelivered – when I’m at work.  I had to ring Amazon to change the delivery address to my work one – Catherine at Amazon was very nice and helpful.  What happened next was that I looked at Yodel’s site on the Saturday and the parcel was out for delivery – on a day that, according to their site and the customer service man, wasn’t  even an option; he was only able to look at the same data I had access to.  I was at home, I didn’t know whether Amazon’s request had gone though, whether they were delivering to my home or the work address I wasn’t at.  My parcel was in danger of travelling around more than January’s camera.

This inconvenienced me but it shouldn’t have; if I were able to call the local depot, talk to a person who has the parcel in front of them, someone who could say “we do actually deliver on Saturday, will you be at home then?”  I’d say yes and they’d schedule one more delivery attempt, I wouldn’t have had to ring Amazon.  I had stuff to do but I couldn’t because now I’ve got to wait in, if I’d known I could have done these things the day before as, being Good Friday I was off work – as were Yodel.

This reliance on computer systems is fine if the person accessing them has all the relevant data they need but often they don’t and these systems don’t often allow any flexibility whatsoever in the decision-making process.  “The computer says Tuesday so Tuesday it is, except it could be Saturday but because I’m two hundred miles away from the depot I don’t know that they have a van going out on Saturday and I wouldn’t have the authority to ask them to deliver on Saturday if I did anyway, and they might even just try again on Saturday even though the computer says you’ve got to fetch it yourself.”

Our company, and other small firms we work with have that flexibility, we can slot extra jobs in dynamically because not everything is set in stone.  Admittedly that can work the other way and things have to be rearranged.  It’s not just computers though that cause the problems, so many companies have inflexible rules that don’t allow people to give a little to provide good service.

If you can say to a customer who’s not got quite enough money with them “it’s only 20p difference, I’ll take what you’ve got there” or give them a little something for free whether it’s a bookmark, a pen, a handful of tacks or whatever it makes them feel that you’re doing something to help them, it gives them a warm feeling inside and makes them more likely to come back.  Not being able to bypass a rigid system, or not having the right information because of rules or “yes and no” computers makes the customer feel like they’re fighting a battle to get what they want.

Sometimes there’s no choice, as I’ve said before about warranties and the time it takes to make things but where a little flexibility is possible it shouldn’t be held back but allowed to make everyone’s life a bit more pleasant.

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Society, Tech

I’m Just Not a Twitterer

Chick (image courtesy of Serif)

Chick (image courtesy of Serif)

It seems like everything’s “social” these days, no marketing campaign is complete without “find us on Facebook”, follow us on Twitter for exclusive news, competitions and stuff, and to make sure all your friends know what products you like.  I remember competitions including the line “put your answer on a postcard” but more and more the only method of entering is by tweeting your answer to @most-social-media-aware-company-evar.   Email isn’t an option, Facebook’s sooo last year.

I have Google+ because it was there, with my Gmail, I did enter a competition via that and Facebook today because it only involved clicking two buttons.  The third one was to enter via Twitter.  I didn’t because I can’t.  I don’t use Twitter, don’t even have an account, I have enough information coming at me as it is and I don’t want to have to remember another password.

It is, however, becoming unavoidable.  Presenters on radio shows say “is it snowing where you are?  Let us know.”  You think, yes it is, I’ll be part of this.  Then he says “tweet me to let me know.”  And a feeling of being left out makes you start to type twitter into your browser.  It’s not just unfair to those of us who don’t want to tweet but to those who don’t have the technology or the knowledge to sign up to these services.  Competitions and surveys should be open to anyone.

I haven’t given in yet, but it feels like it’s only a matter of time before I have to.

[Edit – March 2016]

Ok, I have given in, I was bored last week and decided to see what the fuss is about, also I thought I’d grab the same twitter name as my Flickr account.  @AndyByTheTrent.  I’ve followed a couple of people but not really done much with it.  #stillcantseethepointyet.

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Business, Marketing, Society

It’s The Thought That Counts

Easter eggs // Ostereier

Easter eggs // Ostereier (Photo credit: Wikipedia)

When I was younger Valentines Day involved giving an anonymous card to someone you kinda liked.  Easter involved a gift of chocolate eggs.  At the end of the school term your teachers said “right that’s it, piss off, see you all in September” and everyone gave a sigh of relief and went for a smoke – often both the teachers and pupils.

Now though before Christmas is fully over we get adverts flogging “that perfect Valentines gift for someone special” and it’s not just expensive jewelery but DVDs, Tablet computers and phones.  Now I’m not unromantic but I don’t confine my displays of affection to blingy jewelry in February.

Next there’s Mothers’ Day and Fathers’ Day which has also moved beyond flowers or chocolate, handmade gifts and cards to similar flogging of expensive electronics, and the card aisle also now includes cards for husbands to send to their wives and vice-versa on these days and even Mother’s Day cards for Aunties.  The inevitable next step is the largely informal Grandparents’ Day, not that I have a clue when that is as I haven’t seen the adverts for it yet.

Today I’ve seen an advert for a remote control BMW toy headed with “struggling to find that perfect Easter gift”.  What, we now have to buy actual toys and expensive electronics for Easter too?

Finally, just when you think the gifting season is over the kids are breaking up from school and are encouraged by marketers to take a parting gift for their teacher(s), to remind them of all the little darlings they’ll be missing dearly over the six weeks holiday.  This year has even seen an advert of choice items teachers can buy for the pupils.

Now I love giving gifts to people, I’m able to, but these additional gift-giving times apply increasing pressure on people to give increasingly expensive presents or risk appearing to not care, or being left out.  With all these days seen as just another marketing opportunity its easy to believe that today the thought no longer counts.  I like to think though that that’s not true.

By the way, remember there’s still five shopping days ’til Easter.

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Society, Tech

Maliciously Viral

Computer Virus

Computer Virus (Photo credit: talksrealfast)

This past week has seen me battling viruses, both in my head and chest in the form of another cold and on a computer at work.  Both had appeared out of nowhere and caused me much annoyance.

The subject of this post is the computer based one.  I’ll just state here and now that I have no love for malicious-virus writers, and I don’t even buy into the argument that they “test companies security” – if that were true then they would write harmless programs that simply phone home with details of where and how they got in.  Some do that admittedly, they are the ones referred to as White Hat virus writers, the ones I’m seething about at the moment are the ones who write the viruses that do indiscriminate damage to computers like the ones at the company I work for, that send out thousands upon thousands of spam emails in our name.  The keyloggers stealing passwords and credit card numbers.

The mechanisms for the virus getting in are ever more sneaky, an inexperienced user might click on an email that they think is genuine, I’ve even seen emails faked to appear like messages from the email server itself regarding undeliverable mail, but many people are wise to this and recognise when emails purporting to be about invoices or so on are from addresses they don’t recognise so now the virus writers are infecting unsuspecting websites, inserting code that just runs the virus without any intervention.  The only way round this is to disable JavaScript, Flash, Silverlight and anything else that gives the web its rich interactivity and shine.  Even then they’ll still find a way to run code.  You’re not even safe on an oil rig.

A common method is that the hijacked website will display a message saying that the computer has a virus, the popup looks like Windows Defender or Security Centre and when the user clicks the button to clean the computer they download a virus instead.  If in doubt about a popup on a website, close the browser without clicking anything else.  Viruses have been known to be loaded by rogue apps and spam messages on social networks, free games and utilities, you need to be so vigilant about what you click on today, carefully considering where it’s come from and whether it’s too good to be true.  Rogue emails are not all about Nigerian Millionaires anymore.

I don’t know how the spamming virus got onto one of our PCs but it seems that once it had done it invited many, many friends round to party too.  As this machine has no current incoming email account being used on it, only the account details of one that used to be used, I can only assume it was a hijacked website that did us in.  I’ll never know.  I do know it took a couple of days for four separate anti-malware tools to find and remove what was on there (it’s an old machine and the scans took seven to eight hours each) and even now I still don’t trust that it’s clean though it appears that we’re not sending out any unusual traffic now.

The takeaway lesson is to always have anti-virus and anti-malware software installed and running, and regularly run a couple of extra tools in case.  The ones I’ve been using are Microsoft Security Essentials, Malwarebytes, Superantispyware and other tools recommended by our website and email hosting company who also look after our server.  Further more always install updates to the operating system and anti-virus software.

Someone said to me last week that someone must be able to do something about the problem, that the ISPs should be held responsible for “letting them (the virus authors) get away with it, for not blocking the viruses” but it’s not that simple, neither is it simple to find those responsible for creating them in the first place though much of the tech industry invests much time and effort in cooperation with governments to try to find them.

Microsoft and Symantec had a recent success in locating and shutting down the control centre of what is called a BotNet – thousands of virus-hijacked computers used to commit crimes, hack other computers or just send out spam, all without the owners noticing.  The internet is vast though and the trails that lead to the sources of viruses are long, vague and often hidden by proxies and by the sheer scale of dispersal of the virus if it’s been in the wild for some time.

As for why they do it, some do it to prove that they can, for some kind of prestige, to show how clever they are; some do it for money; some do it to prove a point, maybe to make a political statement.  In the end they simply cause havoc; ordinary people lose money, important messages, their life’s work, business deals.  Maybe some of them just don’t have any empathy for the people whose work they disrupt, seeing the virus in purely technical terms, not being aware of or caring about the consequences, basking in the glory that what they’ve created has prospered and been noticed.  Many simply say that it’ll teach the infected users a lesson, to take backups, to not click on emails from strangers.

Those who say that the virus writers provide an invaluable service, to test security are perhaps right and that would be important where governments want to protect their secrets from other governments but without viruses and spyware we wouldn’t need our security testing in homes and small businesses would we.

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Cars, Psychology, Science, Society

Watch The Road

Person using cell phone while driving.

Person using cell phone while driving. (Photo credit: Wikipedia)

When you’re sat in a comfy seat, warm and dry, listening to a great album, singing along, thinking about dinner, or perhaps chatting to your friend, spouse or chinese takeaway it’s easy to forget you’re in over a tonne of metal travelling at speed.

When you’re learning you’re always paying attention to the road, checking your mirrors and being aware of the dangers around you.  Someone might walk into the road, some idiot might pull out in front of you (no particular brand owners mentioned, but you know who they are).  When you’ve passed your test though you might not be quite so vigilant.

Modern cars have only made the problem worse.  Even though California recently allowed texting and emailing via voice only whilst driving research has again shown that distracted driving is still dangerous.  Talking to someone places far higher mental demands on drivers, reducing their concentration on the really important task – staying between the white lines and not hitting anything.  A few years ago David Strayer and colleagues from the University of Utah compared mobile phone users to drunks in a driving simulator.  The talkie drivers showed significant impairment and slower braking reaction, roughly similar to participants who registered a .08 percent blood-alcohol content.

In tests of texters handheld typers naturally took their eyes off the road for longer periods than normal but even those using a handsfree to dictate to the phone took their eyes off the road for long periods too.  When you’re trying to concentrate on what you want to say you’re brain will focus on that rather than the outside world so your eyes will wander.  A counter-argument that drivers talk to passengers all the time is counter-countered by the facts that the conversation is often about the traffic, other drivers and so on and also that many accidents are caused when the driver is having an absorbing discussion or blazing row with the passenger alongside them and/or the kids in the back.  It is why so many accidents involve a car full of friends, loud music, and often but not exclusively young, inexperienced drivers.

Car makers haven’t helped though.  I like a car where I can alter the temperature, open a window, change the track or the volume on the MP3 player or switch on the hazard lights by reaching out to a familiar location and flicking a switch.  While it still takes some attention away from the road at least you’re still watching the road, using muscle-memory to find the control, knowing by tactile feedback if it’s set right, and then a very quick glance can confirm this.  Many cars though have just about everything set by some kind of menu, operated by a joystick so you have to watch a screen in order to set the aircon and so on.  On a recent Ferrari tested on Top Gear you even had the choice of seeing either the speedometer or satnav display – that shouldn’t have been even considered.

Voice control has been around for a while but generally only for basics like phone dialing and satnav but some manufacturers are now starting to consider advanced controls, for example the eye-tracking and Kinect-like gesture controls as seen in Hyundai’s recent HCD14 Genesis concept.

Driverless cars promise much but still have a long way to go and the technology that has made its way into cars so far such as automatic braking could easily encourage drivers to pay less attention to the road, lulled into a false sense of security that the car will save them from an accident.

I know personally that you can easily even be distracted while driving by feeling anxious or upset about something – the realisation that you’ve driven a mile down a road but can’t remember doing it is a sign of this distraction and is disturbing – but we need to remember the importance of making sure that tonne of metal doesn’t hit anything and the less things that get in the way of that the better.

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Psychology, Science, Society, Tech

Things Fall Apart…

Warranty Void if Seal Broken

Warranty Void if Seal Broken (Photo credit: eirikso)

Or at least stop working, or didn’t work when you got them, or just won’t cooperate.  But for some reason many people refuse to accept this simple fact of life.

I’ve had three jobs where I’ve had to deal with people who could not accept that what they’d bought had rebelled against them, as they saw it.  If something broke down while in warranty no problem, we’d replace it, fine.  But if it was out of warranty it sometimes became, er, difficult.  You hear “I’ve only had the computer three years, it shouldn’t have stopped working”, “I’ve only had the motorhome three years, it shouldn’t have stopped working”, “I’ve only had the windows eleven years, the seal shouldn’t have stopped working.”  You get the gist.

Yes, some things are designed to last a long time, houses, gravestones, while other things wear out but these days more and more people just won’t accept that and think that it’s unreasonable, the level of annoyance often increases with the amount of money they have. Much of the time people who know nothing about the inner workings of the item will tell you “I know it shouldn’t fail this quickly.”

Many things have a limited lifespan, but much of the time the thing’s worn out because people don’t look after things like locks and engines.  It used to be accepted that some things needed cleaning, oiling or looking after so they’d last for years but, possibly because of our throw-away society combined with so many gadgets which are hermetically sealed up to stop people tampering people are either losing the skills to do it or just feel they shouldn’t have to, even when presented with a big sticker saying “care and maintenance instructions.”   Some people just never read the er, flipping manual.

Then there’s the next difficulty which is when people expect to get a shiny brand-new warranty with the item that’s been replaced under warranty without grasping the idea that doing that could lead to the item being replaced free-of-charge from now until eternity.  “But it’s a new part,” they cry “and you’re telling me it’ll only have a three-month warranty, that’s stupid, I want to talk to your manager!”   Sigh.

I don’t know if it’s the increasing influence of the so-called “blame culture” where accidents don’t just happen, things don’t just break there has to be a reason, has to be someone to blame, someone to carry the cost for you.  There’s probably a hint of the sunk-cost fallacy where you don’t want to let go of something old, or pay more to keep it going because of what you’ve already invested in it.  But really people have to accept that in a universe which tends towards a chaotic equilibrium things decay, wear out, get clogged up with search toolbars and eventually die.

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Society, Tech, Uncategorized

Social Media Awareness – T-H-I-N-K – The Acronym That Stood Out

talin401's avatarTalin Orfali Ghazarian

In recent months I have been writing a lot about this subject about social media, and it is one of the biggest hot topics of this day in age and mostly everything is revolved around social media, promotions, advertising, and so much more that we make social media. Nowadays there are clever ways to advertise and get viewership rolling, making photo acronym’s and there are so many quotes out there that makes people think and social media is one of the biggest ones and all to do with success, business and so much more. Now, what stood out to me the most was this great acronym that says, THINK.

Now, before you Tweet, Facebook, Pin It, Tumblr It, text it, send photos, or do anything with Social Media think of this:

T – is it true?H – is it helpful?
I – is it inspiring?
N – is…

View original post 588 more words

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Business, Marketing, Psychology, Society, Uncategorized, Work

Sign of The Times

19203945

We have two sites, a glassworks with trade counter and a plastic window factory.  Outside the plastic window factory is a sign with our logo on it which contains the word “glass”.  Nowhere does it say “glass sales” or “get your quality cut glass here, guvner.”

It does have a phone number on it.

A few weeks ago our chap at the factory rang me to warn me about an irate individual who was upset that he couldn’t get glass from our plastic window factory.  “It says glass on the sign and you’re telling me I’ve got to go to the other side of town, it’s disgusting, your managing director needs to take that sign down immediately, it’s misleading!”  He’d said, unnecessarily angrily.

When the man arrived at my counter I was in the middle of taking an order.  I said “I’ll be with you in a moment” but it seems he didn’t hear me because when I turned my attention to him he began to shout “Don’t bother, I’m not being treat with such ignorance by you, all the staff of this company are rude and arrogant, obviously you don’t have any customer care training.”  I told him I had and he demanded to see my certificate, which is at home, I don’t tend to carry it around in my wallet.  This exchange continued for a while, he’d clearly arrived looking for a confrontation as he felt he’d been wronged by our sign.  He wrote a letter to complain about the sign.  He didn’t get his glass.

About half an hour later a woman rang asking for an appointment for a quote, she lived quite a way out-of-town but had been to the main post office and seen the sign for our company on the building next door, and as she hadn’t been aware of our existence up until that point she thought she’d get a price from us for her windows as well as the other firms she’d asked.

Can you guess where she’d seen the sign?

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Food, Society

Fresh Thinking?

Fish and chips, a popular take-away food of th...

Fish and chips, a popular take-away food of the United Kingdom. (Photo credit: Wikipedia)

I like to cook but rarely have time to make a meal from scratch, it’s usually a case of assembling something from frozen or chilled components.  I do also sometimes indulge in fast food – usually chips, fish and chips, battered sausage and chips or a hot dog from a van in the market square on a Saturday morning.  It’s too far to go to McDonalds and I’ve never even ventured into Subway – in fact whenever I think “I must try Subway some time” I then remember that ours closed down sometime last year.

The fast food industry has been trying to reinvent itself recently, as the public called for more healthy, nutritious, “authentic” food, highlighting the quality of ingredients, how they’re reducing fat and sugar, introducing “healthy options” like salads, and most of all the “freshness” of everything.  In this country the claims by McDonalds and the like that the ingredients are sourced from local farmers and butchers are believable because of the size of our island, you could conceivably turn an Aberdeen Angus in the borders into a burger in Bristol in a couple of days but as an interesting article on Slate Magazine shows much of the use of the word fresh, particularly in America, is really just marketing – harnessing associations with openness, truth, wholesomeness and morality, while its true meaning quite often differs from the dictionary definition.

[slate.com]

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