Marketing, Meta, Tech

The Modern J. R. Hartley

In the eighties the Yellow Pages had a number of TV ads in the UK showing people finally finding some elusive item by using their book to find suitable shops and ringing them. One such ad featured the now famous but fictional author J. R. Hartley searching for a copy of the book he’d written called Fly Fishing. We were never told what had happened to leave him without a copy of his own book just that eventually he found one and was happy.

Today of course Yellow Pages is still with us but the same story could be used by at least three companies. In 2020 Mr Hartley, or his daughter from the ad, would sit down in the lounge with a computer and perhaps search for local bookshops on Yellow Pages itself, or Google, then visit their websites and browse their online catalogues of old books, then perhaps ring them instead.

Alternatively he might log on to Ebay or Amazon type his name or the books and see what appears. From personal experience he’d probably have to save a search on Ebay to get the book but would no doubt get one eventually, having trawled through numerous other books on fly fishing, or containing either of the words. He could, of course, get the Kindle edition but would probably feel that it’s not quite the same, not got that old book smell and tactile sensation. J. R. Hartley would want the real thing, his book.

Strangely though, as sometimes happens, fiction became fact and although J. R. Hartley remained fictional his book didn’t, emerging in the nineties, as people started trying to get hold of a copy – to see what it was all about, into real world bookstores and eventually onto Amazon itself, where I bought a second-hand copy, and where it also now exists as a Kindle edition so it has sort of gone full circle from an imaginary book to a book that exists virtually.

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Psychology, Tech, Uncategorized

The Black Hole of Knowledge (and Adventure)

Books

Books (Image Courtesy of Serif)

One advantage of a paper book on a bookshelf (or a to-read pile, depending on how tidy/organised you are) is that you don’t forget you’ve bought it.

While recently considering my nature and my problems with small-talk and even with publishing my thoughts on this very blog I started thinking again about the book Quiet: The Power of Introverts in a World That Won’t Stop Talking and I thought “I must get that” so I looked through my entire Amazon wish list where I was sure I’d logged it but it wasn’t there. I was briefly puzzled and searched for it. When the page came up there were the words “You purchased this item on November 1st 2015” – of course I had, it’s sitting on my Kindle, forgotten because it’s not sitting visibly in front of me.

I do love reading, as much as writing, and I haven’t been doing it as much as I’d like recently for various reasons including the old favourite of “not having time” – i.e. not making time, but at least if you have something in front of you, taking up space, it can prod you occasionally to pick it up and do something with it. So it seems that Kindle is also both wonderful but also a procrastination tool par excellence.

Now you could say that these two things make the Kindle (and other e-book readers) a potential voyage of discovery into piles of books bought on a whim, clicked on because they were free, or randomly downloaded while drunk but left alone it’s potentially also¬† a black hole of unlearned knowledge and undiscovered worlds.

Check your libraries regularly people.

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