Yes, it seems it’s ebook week on The Lunch.
On just about every high street in Britain there is some kind of mis-named Pound Shop, selling things for 99p, and it’s a well-known psychological effect that we think that 99p is vastly cheaper than a pound because it has less digits, even if our subconscious obsession with lower numbers in buying but higher in selling leads us to all have jam jars full of pennies.
The odd thing though is a shift in the area of “free” goods. On Amazon and other ebook stores there are thousands of free ebooks, some are actual out-of-copyright classics, some are good books simply written for the enjoyment of it and given away, others are free just to be generous and helpful. The problem is that we often assume that if something is always free then it must be of lower quality, whereas we will eagerly grab a book that’s normally £3.99 but is reduced for a day to £0.00. This idea of low quality is reinforced by many writers and journalists who have said that only crap writers do it for free [Andy looks at own not-for-profit blog and sighs].
This is a problem for new authors who are publishing solely electronically – price it too high and buyers might not want to take a shot at an unknown, give it away and it’s likely that people will see the words “FREE = CRAP” with memories of bookstore remainder bins in the back of their minds.
There has emerged a middle ground, more and more books are being published at 99p, cheap enough to be a potential throwaway purchase but someone thinks it’s worth actually charging money for which gives you a bit of confidence that it’ll be worth it. It also feels like you’re getting a bargain even if it’s not reduced.
Amongst the ebook chaff there is wheat and if this idea gets it noticed then it doesn’t matter whether crap gets sold at the same price – that’s what Amazon’s reviews sections are for.