To be honest I quite like the adverts for the UK’s EE phone network featuring the always-connected Kevin Bacon, even if I’m not a fan of the name “EE” – at least I can still say I’m on Orange if anyone asks. The latest ad dips into popular colloquialisms for its inspiration and shows Kev dragging a “shedload of data”.
My first thought was where they could go next with the idea:
“Why you lugging a cart of manure Kev?”
“That’s not manure, it’s data, it’s a metric shit-tonne of data.”
There you go EE, have this one on me.