It’s no good, I can’t take it any more, I can’t bear the sight of one more rainbow coloured 3D abomination sprawled across the top of an advert or email like the vomit of some hideous creature. I can’t hold back the need to scream when someone says, full of pride “oh, you design adverts, have a look at my business card, what do you think of that? I did it myself in Word, look it has 3D text!”
Please, for the love of all that is good and pure in graphic design, please Microsoft remove this feature, beloved of those who want to do their own ads or business cards on the cheap (or don’t know anyone who’ll knock up something on the side), from your otherwise excellent products.
It goes like this, someone buys a computer for their business, gets Office, plays around with it and sees this WordArt thing and, being inexperienced in design, goes overboard with the “special effects” and slap on some clip art for good measure. They may think it looks bold and distinctive but tends to look cheap. Good design should look good and be functional, there are guidelines that help publications stand out, look professional and be readable or informative. Not using too many fonts is one, not using WordArt is another.
Yes it’s perhaps fun to use for a local fete or notice board item advertising your next company bowling night but on anything intended to make a business look professional it just looks unprofessional, customers can infer that little effort and expense was put into it. In many ways WordArt is like many tools – a well-intentioned piece of software misued horribly.
Keep the wizards – they can guide people to a nice piece of artwork, hell even I’m using a template for this blog myself because I’m an old-fashioned paper layout designer and haven’t got to grips with coding websites – but ditch the WordArt – take it out back of the Campus, where you took old Clippy, and put it out of its misery. Please.