Inspirational Woman Of The Day: Ali Hewson



The woman behind Edun, the African fair trade fashion label, talks business, Bono and the Irish presidency

You’ve just launched the new capsule collection from your clothes label Edun, this time in collaboration with Diesel, at Paris fashion week. How did it go?

We held a great party, with various young artists and musicians from Africa, and Solange Knowles agreed to play a few numbers. It’s a small collection, so we had an event rather than a show. For this collection we’ve brought together a range of young African creative talents – designers, photographers, musicians – from across the continent, under the heading Studio Africa. I really feel that what Africa is going to do creatively in the next 20 years is going to blow our minds. We just wanted to harness some of that energy.

Edun was founded by Bono and yourself in 2005 as a…

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