Most people will by now be aware at least of Microsoft’s latest platform for playing Angry Birds on – Windows 8 – but some may not be aware of the controversy it caused.
It was a radical change in how people operated windows and this annoyed many who were familiar with the Windows 95 to Windows 7 era as gone were the familiar start button and desktop in favour of the flat, unadorned, information-heavy tiled interface. The comments weren’t simply of dislike, many they were downright venomous – from the likes of “Microsoft are idiots” to “Microsoft have killed the PC” and worse.
It’s pleasantly colourful, not garish like the Windows XP “Fisher Price” look of ten years ago. The thing is that many of these complaints seem more about resistance to change than anything, the Start Menu alone for example – that had been made slightly redundant in Windows 7 by the ability to dock apps to the taskbar, a lot of people ran apps by hitting the Start button on the keyboard and typing the name of the app – this is how Windows 8’s start screen works by default, the only thing that’s changed is, in effect, the size of the menu which is now a screen full of information.
I remember the last time Microsoft radically changed how Windows worked – Windows 95. The same arguments came out, “how can this Start menu replace Program Manager, how will you find programs”, “look at how much screen space the “taskbar” takes up”, “why do you press Start to shut down the computer, that’s stupid” and so on. Ironically the new Start Screen reminds me of the old Windows 3.1 way of working more.
The flat tiled interface reflects how computers are being more familiar and how they’re used, thanks to the modern web’s design users no longer need the reassurance of buttons that look like real objects simply an area of a different colour or a label to indicate an action. Yes Microsoft is designing to appeal to consumers but these days it has to, more computer users than ever are home users and Apple have been doing the same simplification to target the same market for years. The difference is that whereas Apple tries to lock down parts of its operating systems so that non-technical users can’t do anything to affect the “user experience” i.e. make the product look slow or faulty, Microsoft and Google still allow tweaking if that’s your thing.
We’re seeing similar arguments about the new Xbox which is being turned into a media hub for the home rather than just a games console, there are complaints about its appearance and so on. Many of the complainers in both cases simply don’t like the idea that the PC and the Xbox are no longer theirs, the domain of the gamers and the techies, no longer mysterious to consumers. There’s a side issue to this feeling of ownership over an area of technology – the sometime horrific online treatment of women who play games by male gamers who think it’s not a “girl thing”, but that’s for another article.
The reasons for this change were to embrace emerging technology and ways of using it, tablets are more convenient for casual computer users so Windows needs to encompass that, though they have been trying to accomplish this for a long time without the hardware being up to the challenge. Secondly they wanted to present a consistent look and feel across all devices so users only have to learn once, and can use the same apps on all devices and share information across them all too, once more applications start using the new interface it will become ever more familiar and usable. Lastly the idea of the live tiles is down to this “information age” where people want all their appointments, reminders, Facebook and Twitter updates and so on up front and ready for them. Immediacy is the key these days and Windows 8 and Windows Phone 8 priorities this information while still doing so in an attractive way.
Unfortunately for the doomsayers Windows 8 has sold well, it has recieved much acclaim, people do like it because it feels like an appliance, like their phone and not like a computer as such, it reduces the fear of “pressing something and deleting everything” in inexperienced users, it’s easier to use – though admittedly you still need to learn how to use it, like anything else to a degree.
Personally I don’t need all this information in my face as soon as I switch on my PC, tablet or phone so I don’t need Windows 8 or Windows Phone 8 but if my PC came with it then I’d happily use it – and yes I have tried it and I do like it. My PC, phone and tablet all have minimal interfaces, Windows 7, Android 4, this was why I chose the Sony phone because the default homescreen is relatively scarce with just a few icons and a clock, same with the Nexus 7. It suits the way I work with my technology but that doesn’t suit everybody. With Windows 8 Microsoft took a brave decision to give consumers something that would suit them but didn’t suit everyone either but at least it has listened to those complaints and is tweaking it in an update due in the next couple of months to give those who don’t need or want the live tiles more control, and a start menu of sorts.
Change is inevitable for progress, sometimes it’s difficult but one day you look back to what came before and think “how did we ever make do with that?”